Fifty-two percent of consumers would like to use anything other than usernames and passwords when creating a new account, according to a Gigya survey of 4,000 consumers in the U.S. and the U.K. ranging from baby boomers to millennials. Consumers want to use social media accounts, biometrics and two-factor authentication for access.
Overall survey findings include:
- More than half – 52% — of all respondents prefer to log into online accounts using authentication methods that are more secure than traditional usernames and ......